Friday, March 5, 2010

Double take


I made an impromptu trip to the store this afternoon after realizing I needed a few packaging supplies so I could mail a box to a friend. As I was checking out I did what all stores genuinely love to see their customers do, I made a last minute impulse purchase. Now I warn you, it was nothing terribly exciting or super extraordinary, just a pack of gum to toss into the bottom recesses of my handbag. However, when I went to grab my usual pack of Extra (the green kind), I did a quick double take and then paused for a brief moment, complete with gum in hand. Sitting directly beside the stack of Extra was a stack of Doublemint gum, each neatly packaged in their signature green cartons with little sprigs of mint printed on the front of the packages. As if to prove that advertising really does work, my mind instantly went back 20 years and began playing back the circa 1985 Doublemint gum commercial of my childhood. As the jingle was playing in my mind, I suddenly longed to smell the cool, minty scent that reminds me instantly of my grandparents. Suddenly, I was no longer standing in the checkout line at the store, but rather I was little girl in my grandparent’s kitchen in front of a tiny drawer chalked full of little packs of gum.
Ever since I can remember, my grandparents always had an endless supply of gum, always 5-stick packs and always Doublemint. Throughout my childhood, whenever I was at my grandparent's I would always raid their stash of gum from the drawer that somehow never seemed to go empty. It’s as if there was a magical, bottomless drawer full of Doublemint that could only be found at grandma and grandpa’s. I suddenly snapped out of my walk down memory lane, and immediately placed the pack of Extra back on the shelf. I decide, instead, to purchase a little piece of nostalgia. Even to this day, before I put a stick of that minty fresh gum into my mouth, I first take little whiff of that classic Doublemint scent, and think of them. I am reminded that scent is a powerful thing. For today, it brings back to me a little hint of my grandmother, who I miss dearly, and a memory from my childhood that will forever be nestled away in my mind.

1 comments:

Anonymous said...

Ah, the memories! You just can't forget that wonderful smell and all that is associated...jak

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